Ben Hesson

Technology
product leader

From product direction to launch.

Product leadership in practice

Product & technical lead · Originator / Spin Master

Cubric

Setting a new direction for a multiplayer creation game.

I grew from backend engineer into product and technical leadership, owning the roadmap and coordinating roughly 20 people across engineering, QA, art, and marketing.

Playtesting and engagement data showed that private worlds weren’t giving players enough reason to return. Adding multiplayer islands and player-created obstacle courses improved retention.

I set priorities, delegated across disciplines, and coached engineers through nearly weekly releases. I kept studio and executive leadership informed about progress, product performance, risks, and decisions.

Technical foundation I built the account and commerce services and designed the multiplayer architecture, separating real-time movement from durable world and player state.

Product & technical lead · Originator / Spin Master

PAW Patrol Story Maker

Turning an AI opportunity into a product children could use.

I led a multidisciplinary team of about 10 from concept to launch in nine months, owning product direction, technical decisions, and delivery.

Playtesting led me to replace a single spoken prompt with a guided conversation. Chase helped children develop their ideas before generating stories and stickers, bringing the results closer to what they imagined.

I sequenced the work across the experience, generation systems, and safety controls, coordinating playtesting and validation before release. Two independent red teams were unable to produce unsafe stories or images during their testing.

Technical foundation I designed the architecture, conversational flow, generation pipelines, and layered safety evaluations.

Project notes

Founder & product owner · Zebra Finch Games

Rooms Unseen

Owning the product, its business model, and how it gets made.

I founded Zebra Finch Games and independently built and launched Rooms Unseen, an escape-room app with more than 60 rooms. I own the roadmap, pricing, content production, and live operations.

Early experiments showed that AI-generated puzzle logic was unreliable. I moved solvability into deterministic generation and validation, using AI for the creative layers. That decision made repeatable content production possible.

Technical foundation I built the app and backend with React, TypeScript, and Firebase, along with a 13-stage production pipeline for generation, targeted revisions, and human review.

Independent products & explorations

A family playing the AI trivia show on a television Watch demo · 1:10

Conversational AI · Prototype

AI trivia

Eight games and a sarcastic AI host. Speaker recognition lets the host follow whose turn it is and ignore interruptions from other players.

Build notes
The flourishing garden and daily stretching routines in Stretch Hollow Watch demo · 0:25

Independent app · Released on iOS

Stretch Hollow

A stretching app where completing routines grows a garden. As it develops, little characters move in. I designed, built, and released the app.

Launch notes
The Massachusetts geography activity in States of Cooking Watch demo · 0:24

Independent app · Released on iOS

States of Cooking

Learn a state, then cook a dish from it. I combined geography with cooking activities to help kids remember what they’re learning.

Project notes

Exploring beyond the screen

Full video archive

Hardware and VR experiments that connect physical interaction with software.

Independent prototype · Hardware & software

Cubric Builder

Taking a physical-to-digital idea all the way to a working prototype.

I explored how physical building blocks could become part of a digital game. Each block reports its identity and orientation: place, stack, or rotate one, and the game follows in real time.

I designed and 3D-printed the parts, built the electronics, and wrote the firmware, Bluetooth integration, and game software. Built independently, on nights and weekends.

Build breakdown
A VR headset and glove prototype shown alongside a virtual hand Watch demo

VR haptic glove

A working glove prototype for tactile interaction in VR.

A tracked phone displays a shared virtual environment Watch demo

Shared VR: Vive & phone

An HTC Vive and a tracked phone in the same multiplayer environment.

Demonstration of a sensor-based VR leg tracking experiment Watch demo

VR leg tracking

Tracking leg motion with a Raspberry Pi, BNO055 sensor, and Google Cardboard.

The Sani Soda prototype on a small table Watch demo · 1:47

Sani Soda

A small, battery-powered puck with a UV light, designed to sanitize the top of a soda can.

An early experiment combining Google Cardboard, Leap Motion, and a Structure Sensor Watch demo

Cardboard, Leap Motion & Structure

Combining a headset, hand tracking, and a depth sensor in one experiment.

The technical depth
behind my decisions.

Experience building across these systems helps me assess feasibility, make tradeoffs, and work through technical decisions with a team.

Languages

  • C#
  • C / C++
  • Java
  • PHP
  • JavaScript
  • TypeScript
  • Python
  • Objective-C

Client applications, backend services, firmware, and production tooling.

Applications & graphics

  • React
  • Unity
  • Capacitor
  • iOS
  • Android
  • HLSL

Web and mobile interfaces, real-time 3D, custom shaders, and device performance.

Cloud & backend

  • Azure
  • Google Cloud (GCP)
  • Firebase
  • Firestore
  • Docker
  • PlayFab
  • Photon
  • WebSockets

APIs, authentication, commerce, persistent state, and real-time services.

AI & agent systems

  • Codex
  • Claude
  • Agents SDK
  • Custom MCP servers
  • ElevenLabs
  • LLM workflows

Agent orchestration, voice interaction, generation pipelines, and evaluation. I review the architecture, code, and results.

Hardware & embedded systems

  • ESP32
  • ESP8266
  • Raspberry Pi
  • Bluetooth
  • Sensors
  • 3D printing

Physical prototypes, embedded firmware, device drivers, and software that responds to live sensor data.

Testing & delivery

  • Playwright
  • Vitest
  • React Testing Library
  • Firebase Emulator Suite
  • Jenkins
  • Git
  • CI/CD
  • App Store Connect

Unit, integration, browser, and visual tests, with automated build and release pipelines.

Let’s shape what comes next.

I’m looking for a product leadership role where I can shape direction, set priorities, and lead a multidisciplinary team through delivery. If that’s what your team needs, let’s talk.

Project demo

Open original video